Advertising disclosure

How the site makes money

One arrangement pays for everything here, and it is the ordinary one in this industry:

• Affiliate commission. Some of our pages end in a lineup of casino operators. If you click through, open an account and deposit, that operator pays us a commission. You pay nothing extra, and we are paid whether or not you go on to win.
• The links carry a tracking ID. Every outbound operator link has an identifier attached that tells the operator the signup came from this site. That is how they know which affiliate to pay.
• These are partners we chose. The lineup is the set of operators we work with and are willing to put in front of readers, and the order reflects those commercial partnerships. It is set by our affiliate team.
• Nothing else is for sale. No display advertising, no ad network, no sponsored blocks, no pop-ups, no ad-tech scripts and no analytics. We do not accept guest posts, sponsored articles or link exchanges, and those requests are declined.

That is the whole commercial picture, stated once. The rest of this page is the detail: which pages carry the lineup, how it is put together, and what does and does not get published around it.

Which pages carry affiliate links

36 pages out of 164 carry an operator lineup (12 in each of our three languages), and they sit in four places:

• The casinos hub. Our main shortlist, which also indexes every other page listed here.
• The bonus section. Our bonus hub and the pages beneath it on welcome offers, free credit and no-deposit credit.
• The online casino section. The casino hub and the pages beneath it on real money, mobile play, legality and trusted operators.
• Two poker pages: poker apps, and poker for real money.

If you would rather see that side of the site as a list, the casinos page points at each of them in turn.

Everywhere else there is nothing to earn from, and that is deliberate. Our rules pages, strategy pages, odds and house-edge pages, the glossary and the payments section carry no affiliate links, and no commercial arrangement shaped a word of them. Our page on playing poker for free carries no lineup at all: a reader who has just told us they do not want to spend money is the last person who should be shown a deposit link.

You can tell the difference without taking our word for it. An affiliate link on this site is always inside a numbered lineup of operators with a note underneath it saying so, and the link itself is tagged rel="sponsored nofollow noopener" in the page source. There are no affiliate links hidden in body text, in a table or behind an inline word.

Who is in the lineup, and how it is ordered

The lineup contains six casino operators: Megapari, GemBet, BC Game, Kingdom Casino, Gxmble and TenoBet. Most pages show the first five; the two hub pages in each language show all six.

These are commercial partners, chosen by our affiliate team, and the order reflects those partnerships. Every page that carries the lineup says so next to it: that these are partner operators and that a signup pays us, so you never have to come to this page to find it out.

Two things are worth saying about what sits around it. The first is that nothing decorates it. This site publishes no review ratings, no five-star scales, no "editor's choice" badge and no payout-speed claims, because we did not measure any of those things. Where a number does appear on this site, it can be traced to something real: the rules of a game, a paytable, an operator's own terms.

The second is that none of it is dressed up. Where the honest word is paid, the page says paid, rather than "featured" or "selected". The disclosure sits beside the lineup on whichever page is carrying it, not three clicks away in a footer, and every operator link is marked as sponsored in the page source so it is machine-readable as well as visible.

Bonus figures, offers and terms

You will notice the lineup carries no bonus amounts, no percentages, no wagering multiples, no minimum deposits and no promotion codes. That is a standard, not an oversight.

We do not publish an offer figure until it is confirmed. A stale bonus number is the most common way gambling sites mislead people: the headline amount is the easiest thing to get wrong and the most expensive thing for a reader to discover is wrong after depositing. So a figure goes up here when our affiliate team confirms it with the operator, and not before.

Offers change often even once they are confirmed, which is why every lineup on this site says the same thing: read the current terms on the operator's own site before you deposit. That is the only version that binds anybody.

What the commercial side does not touch

The arrangement is confined to the lineup. It does not reach the rest of the site, and here is what that means in practice:

No figure moves for a partner. A commercial relationship does not change a house-edge number, a hand ranking, a drawing rule, a payout comparison or a warning that a bet is bad. If a page's conclusion would have to change to keep a payer happy, the answer is no. The tie bet in baccarat is a bad bet, a blackjack table paying 6:5 is worse for you than one paying 3:2, and no partner gets those sentences softened.

A partnership buys a place in the lineup and nothing else. It does not buy a mention inside an article, a favourable comparison, a line in the glossary or a rewrite of a strategy page.

Instructional pages stay clean. The pages that teach you how a game works have no commercial layer at all, and we would rather lose the revenue than have a reader wonder whether a strategy page was steering them.

The warnings stay loud. Nothing about being paid by operators changes what we say about losing money, chasing losses or the fact that every game on this site is built to return less than it takes. Our responsible gambling page is not moderated by anyone who pays us.

Advertising, tracking and what runs in your browser

Being an affiliate site has not made this a heavier site. The pages carry no advertising of any kind: no display banners, no ad network, no programmatic slots, no pop-ups, no interstitials and no sponsored blocks mixed into the text.

There is also no tracking of you. We run no analytics, and this site sets no cookies. There is not a single external JavaScript file on any page. The only <script> tag we emit is a block of structured data that describes the page to search engines and does nothing in your browser. The one third-party request our pages make is to Google Fonts for typefaces, which we set out in full in our cookie policy.

The tracking ID on our outbound links is not tracking you around the web. It identifies this site to the operator so they know which affiliate to pay. What the operator does once you are on their site is governed by their privacy policy, not ours, and it is worth reading.

How the site is funded

Current funding arrangements: commission paid by gambling operators when a reader signs up through one of our links.

Published by Pokok Games Ltd..

Affiliate commission is our only source of income. No software provider, payment company, comparison site or third party has any say in what is published here or how it is worded, and no operator sees a page before it goes live or has any right to approve, edit or veto one.

How the commercial side is labelled

This page describes the arrangement as it stands, and it carries the date it was last updated at the top. Here is how the same information reaches you without you having to come and look for it:

Every commercial element is labelled where it sits. Every page carrying an operator lineup says so on that page, next to the lineup, in plain language, not in a footer and not in grey six-point type.

Links are marked up honestly. Affiliate links carry rel="sponsored nofollow", so the disclosure is machine-readable as well as visible, and search engines are told exactly what these links are.

Claims arrive with their working. No offer figure goes up before our affiliate team has confirmed it with the operator, and a figure is published with the date of that confirmation. There are no operator reviews on this site and no scoring system of any kind. Publishing less is the cheaper mistake.

Why this page is written plainly

Most disclosures in this industry run several hundred words to avoid saying the obvious thing: the site earns from the operators it lists. Readers assume it anyway, so the evasion buys nothing and costs the whole page its credibility.

We would rather you know exactly what the lineup is — a set of commercial partners we are willing to stand next to — and take the rest of the site at full strength. The rules, the house-edge arithmetic, the payment guides and the warnings are ours, they are checked, and nobody pays for a word of them.

How the pages themselves are researched and checked is a separate question, set out in our editorial policy and our methodology. If you think something on this page is no longer true, tell us: hello@pokokpedia.com.